BIU is a knowledge hub of Vaishnavi. A research cell dedicated to data collation and analysis on the business, environment and policy based reportage in the media, it keeps track of market intelligence by Analysts and other research organisations.

BIU is built on an IT Platform, which offers value added Real Time Media Monitoring & Tracking Services on reportages across 412 publications, over 70 current affairs & news channels of the electronic media and the web.