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“The reality of any crisis is that it is not the incident itself by which corporations are judged but by their response to the incident”

Vaishnavi follows a process designed to help prevent or reduce known risks that could lead to a crisis situation. The steps followed are

 
    • Crisis Preparedness  
   
• Crisis training
 
   
• Post Crisis Management
 
    Putting together a crisis plan  
    Having a designate crisis team  
    Drafting holding statements aligned with the legal department  
    Conducting simulation programs  
    Crisis Media Training  
    Communication in time of crisis